Nudge

By Richard H. Thaler & Cass R. Sustein Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. Using colourful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike.

Source: Yale University Press

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