It Takes Money…

 

The Canadian Wheelchair Sports Association (CWSA) is no different from any other national sport organization (NSO) when it comes to funding. Without exception, all NSOs are facing difficult times financially. The funding traditionally received from Sport Canada has decreased anywhere from 10 per cent to 100 per cent over the last two years.

Like other associations, CWSA is doing its best to identify alternative funding sources. Telemarketing, direct-mail campaigns and targeted fundraising have met with some success over the years. These sources of funding require a significant amount of human and financial resources to start up and to maintain. The old adage, it takes money to make money, has never hit home so hard.

Many other not-for-profit organizations are facing the same dilemma as national sport organizations and are doing their part to be financially self-sufficient. The competition for charitable donations, sponsorships and grants is fierce. What does CWSA have that other not-for- profits do not have? We have some incredible athletes who compete in high-profile international competitions. These athletes are willing to lend their names to our direct-mail campaigns and in promotions for wheelchair events in Canada. They put a face to the association.

When approaching potential donors or sponsors, it is difficult to sell an “association” because the only thing they see is an administrative body. In giving donors or sponsors a face to relate to, our task does not seem as difficult. Once people realize that Jeff Adams, Chantal Petitclerc, Paul
Johnson and Garett Hickling are elite athletes, committed to their goals as much as Elvis Stojko, Silken Laumann and Donovan Bailey, they understand the importance of their sponsorship or donation.

As it faces further drastic cuts in funding, CWSA will be focusing on fundraising over the next 12 months. The next four months are particularly crucial as athletes are gearing up to qualify for the 1996 Paralympic Games. Funding is needed for travel, uniforms, equipment, accommodation and meals, to name only a few essentials. However, CWSA must think long term and try to
develop a strategy to make sure financial support is available, so that wheelchair athletes can train and compete in all the years to come, not only at the 1996 Paralympic Games.

The association will continue to change to adapt to the new strategy adopted by the Board of Directors, but as long as the athletes remain the focus of everyone’s efforts, there will continue to be success in wheelchair sports.

CWSA HONOUR ROLL

CWSA thanks the following for their generous donations to the
association:
– Nu-Pharm Inc.
– Bank of Montreal’s Our People Fund

CWSA SPONSORS

CWSA thanks the following for their continued sponsorship to the
association:
– Sport Canada
– Man In Motion
– Air Canada
– Intra Madison Travel
– Corel Incorporation
– Advanced Multi-Point Conferencing
– Crystal Springs

CANADIAN WHEELCHAIR SPORTS ASSOCIATION
1600 James Naismith Drive
Gloucester, Ontario K1B 5N4
tel.: (613) 748-5685
fax: (613) 748-5722

OUR PROVINCIAL PARTNERS ARE:

British Columbia (CWSA – BC)
tel.: (604) 737-3090
fax: (604) 737-6043

Alberta (Alberta Section – CWSA)
tel.: (403) 453-8687
fax: (403) 453-8553

Saskatchewan (SWSA)
tel.: (306) 975-0824
fax: (306) 975-0823

Manitoba (MWSA)
tel.: (204) 925-5789
fax: (204) 925-5792

Ontario (OWSA)
tel.: (416) 426-7189
fax: (416) 426-7361

Quebec (AQSFR)
tel.: (514) 252-3108
fax: (514) 254-9793

New Brunswick (NBWSA)
tel.: (506) 455-4085
fax: (506) 450-3740

Prince Edward Island (PEIWSA)
tel.: (902) 368-4540
fax: (902) 368-4542

Newfoundland (WSANL)
tel.: (709) 782-0487

UPCOMING EVENTS

MAY

May 17 – 19
PARALYMPIC QUALIFICATION TOURNAMENT (TENNIS), Richmond, B.C.

May 31 – June 2
PARALYMPIC TRIALS (ATHLETICS), Montreal, Quebec

JUNE

June 25 – 28
OLYMPIC TRIALS (ATHLETICS), Paris, France

June 28 – 30
LEGENDS OF THE PLAINS, Winnipeg, Manitoba

JULY

July 12 – 14
METRO TORONTO WHEELCHAIR CHALLENGE, Toronto, Ontario

July 19 – August 4
OLYMPICS (NON-MEDAL EVENTS), Atlanta, Georgia

AUGUST

August 16 – 25
Xth PARALYMPIC GAMES, Atlanta, Georgia

August 23 – 25
TENNIS NATIONALS, Repentigny, Quebec

OCTOBER

October 20
CANADIAN INTERNATIONAL MARATHON, Toronto, Ontario

CANADIAN WHEELCHAIR SPORT ASSOCIATION – NATIONAL OFFICE
1600 JAMES NAISMITH DRIVE
GLOUCESTER, ON K1B 5N4
TEL: (613) 748-5685
FAX: (613) 748-5722
WEBSITE: http://www.cwsa.ca

 

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