Featuring Models With Disabilities

“At Kmart Australia we want to reflect every person who walks into our stores — whether they are a team member, a customer, a contractor or supplier.

Kmart Keeps It Inclusive…

We hope others model this behavior.

Attention Kmart shoppers, there’s an awesome new addition to the brand’s latest catalog.

Kmart Australia has taken a big step toward inclusivity by featuring models with disabilities — and the public is loving it:

I love how your latest catalogue includes children with physical differences. As the mother of three sweet girls, two of…

Posted by Faith Hope Joy – diastrophic dysplasia on Monday, March 21, 2016

I would like to congratulate Kmart for having a young boy with a walking frame as a model it their Easter catalogue. …

Posted by Vanessa Neilson on Thursday, March 17, 2016

Thank you Kmart for your amazing choice of models in the latest catalogue. Well done!

Posted by Megan Williams on Wednesday, March 16, 2016

A rep for Kmart Australia told Buzzfeed that this is the first time the company has featured children with special needs in its catalogs.

“At Kmart Australia we want to reflect every person who walks into our stores — whether they are a team member, a customer, a contractor or supplier. Inclusion is important to us at Kmart no matter a person’s race, gender, ethnicity, age, ability, appearance or attitude and we are focussed on continuing to improve on this commitment,” a Kmart Australia rep told The Huffington Post.

Kmart Australia
Matilda McKirdy.

One of these models is 6-year-old Matilda McKirdy who has Down syndrome, according to Daily Mail. Matilda’s mother, Bree Anastasi, told Daily Mail she believes the power of advertising can shift peoples’ perspectives on individuals with disabilities.

Kmart Australia
The page of Kmart Australia’s catalog featuring Matilda.

Another model is 11-year-old Cooper Smith from Melbourne. His mother, Bronwyn Leeks, told Buzzfeed that Cooper has always wanted to model and had a positive experience at the shoot.

Cooper Smith

“He still couldn’t really believe he was in the catalog!” she told Buzzfeed. “He was so excited to see himself represent Kmart and represent kids who have a disability. He is very proud of who he is including the fact he has cerebral palsy.”

Though she and her son are brimming with pride, they also just want Cooper to be seen as any other kid.

“Right now it’s a big deal that mainstream media is finally including children with varying abilities,” Leeks told The Mighty. “One day it won’t be a big deal, it will be the norm. For now I want them to see a child looking forward to Easter who happens to use a walker because he happens to have a disability.


Source: The Huffington Post

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